Strategic Communication in Total Rewards

Effectively inform, persuade, and motivate stakeholders and employees about your rewards strategy.

Even the best rewards strategy will be compromised if employees and executives don’t understand it. This course will help you effectively inform, persuade, and motivate various stakeholders, increasing the power of your rewards strategy and providing your organization with a competitive advantage when pursuing talent.

This course balances theoretical insight and practical application, ending with a case study that reinforces what you learn.

Along the way, you will gain key concepts of communication, as well as an eight-step strategic process for designing, developing, and implementing successful total rewards communication plans.

• Learn why you need to strategically plan a communication campaign.
• Discuss the characteristics of effective communication.
  
• Understand the eight steps of the communication process.
  
• Identify the appropriate communication channel for delivering your message.
  
• See specific total rewards communications considerations and special situations.
  
• Understand how to manage your communication campaign.