Strategic Communication

in Total Rewards Management

Effectively inform, persuade, and motivate stakeholders and employees about your rewards strategy.

This course balances theoretical insight and practical application, ending with a case study that reinforces what you learn.

Along the way, you will gain key concepts of communication, as well as an eight-step strategic process for designing, developing, and implementing successful total rewards communication plans.

• Learn why you need to strategically plan a communication campaign.
• Discuss the characteristics of effective communication.
• Understand the eight steps of the communication process.
• Identify the appropriate communication channel for delivering your message.
• See specific total rewards communications considerations and special situations.
• Understand how to manage your communication campaign.